Intel reportedly limits first Core 200HX Plus shipments to select laptop makers – VideoCardz.com

Intel is reportedly restricting the initial shipments of its new Core 200HX Plus mobile processors to a limited number of laptop manufacturers. This strategic decision, highlighted in a recent industry report, could influence the availability and market dynamics of high-performance gaming and workstation laptops expected to launch in early to mid-2024.

Background: Intel’s Mobile CPU Evolution and Market Strategy

Intel's journey in the mobile computing landscape is a narrative of continuous innovation, intense competition, and strategic adaptation. For decades, the company has been the dominant force in laptop processors, powering a vast ecosystem of devices from ultrabooks to high-performance gaming rigs. Understanding the context of the Core 200HX Plus series and its reported shipment limitations requires a look back at Intel's architectural advancements, branding strategies, and the evolving competitive environment.

The Genesis of Intel’s Mobile Dominance

Intel's enduring presence in the laptop market began with the introduction of the Pentium M processor in 2003, part of the Centrino platform. This era marked a significant shift towards mobile-optimized CPUs that prioritized power efficiency without sacrificing performance, laying the groundwork for modern laptop design. Subsequent architectures like Core Duo and Core 2 Duo further solidified Intel's leadership, establishing a cadence of performance improvements and battery life enhancements that defined successive generations of laptops.

The transition to the "Core i" branding—Core i3, i5, i7, and later i9—introduced a tiered product strategy that catered to various market segments, from mainstream users to performance enthusiasts. Each generation brought microarchitectural improvements, refined manufacturing processes, and integrated features like improved graphics and memory controllers, consistently pushing the boundaries of mobile computing.

The Rise of High-Performance Mobile Platforms: The HX Series

Within Intel's expansive mobile processor portfolio, the HX series represents the pinnacle of performance. Introduced with the 12th Generation Alder Lake architecture, the HX processors were specifically designed for enthusiasts, professional users, and hardcore gamers who demand desktop-caliber performance in a portable form factor. Unlike the more power-constrained U-series or the balanced P-series, the HX chips feature higher core counts, increased power limits (typically 55W base power), and access to full desktop-grade chip features, including robust overclocking capabilities and extensive PCIe lanes.

The 12th Gen Core HX series (e.g., Core i9-12900HX) marked a significant departure by bringing desktop-class silicon to laptops, leveraging Intel's hybrid architecture combining Performance-cores (P-cores) and Efficient-cores (E-cores). This design allowed for unprecedented multi-threaded performance in mobile devices. The 13th Gen Raptor Lake HX series further refined this approach, boosting clock speeds, core counts, and cache sizes, maintaining Intel's competitive edge in the high-end segment. The 14th Gen Raptor Lake Refresh HX processors continued this trend, offering incremental improvements and higher frequencies, solidifying their position as the go-to choice for premium gaming and workstation laptops. The Core 200HX Plus series is expected to be a continuation or a slight refresh within this high-performance lineage, likely based on the Raptor Lake architecture.

Branding Evolution: From Core i to Core and Core Ultra

Intel recently initiated a significant rebranding effort, moving away from the familiar "Core i" nomenclature. The new structure divides processors into "Core" for mainstream and performance segments, and "Core Ultra" for premium, AI-accelerated experiences. This shift, beginning with the Meteor Lake architecture, aims to simplify the product stack and highlight specific capabilities, particularly the integrated Neural Processing Unit (NPU) in Core Ultra chips for AI workloads.

The Core 200HX Plus series is expected to fall under the "Core" branding, indicating its focus on raw CPU and GPU performance rather than explicit AI acceleration via an NPU. This distinction is crucial for understanding Intel's segmentation strategy, where the HX series remains dedicated to maximum power and throughput for demanding applications.

The Competitive Landscape: AMD, Apple, and the Arm Challenge

Intel's long-standing dominance has faced increasing pressure from formidable competitors. AMD, with its Ryzen mobile processors, has steadily gained market share, particularly in the performance segment. AMD's Ryzen 6000, 7000, and 8000 series mobile CPUs have offered compelling performance per watt, integrated RDNA graphics, and competitive pricing, forcing Intel to innovate aggressively. The competition between Intel's HX series and AMD's Dragon Range/Phoenix/Hawk Point processors is particularly fierce in the high-end gaming laptop market.

Beyond traditional x86 rivals, Apple's transition to its custom Arm-based Silicon (M-series chips) has fundamentally reshaped the premium laptop market. Apple Silicon processors have demonstrated exceptional power efficiency and strong performance, particularly in creative workloads, setting new benchmarks for integrated system-on-a-chip (SoC) designs. While Apple's ecosystem remains closed, its success has spurred interest in Arm-based Windows laptops, with Qualcomm making significant strides with its Snapdragon X Elite platform. These developments collectively pressure Intel to not only deliver raw performance but also to enhance power efficiency and integrate advanced features.

Manufacturing and Supply Chain Realities

Intel's manufacturing strategy, known as IDM 2.0, involves a hybrid approach that combines internal foundry capabilities with external fabrication partners. This strategy aims to leverage both internal process technology advancements (e.g., Intel 7, Intel 4, Intel 3) and the capacity of external foundries to meet diverse product demands. However, semiconductor manufacturing is inherently complex, involving intricate supply chains, highly specialized equipment, and significant capital investment.

Factors such as wafer allocation, yield rates, packaging capabilities, and geopolitical considerations can all impact the availability of new processors. Any new product launch, especially for high-demand segments, requires meticulous planning and execution to ensure a smooth supply. Reports of shipment limitations often point to underlying challenges in this complex manufacturing and logistics network, whether due to unexpected demand, production bottlenecks, or strategic prioritization.

The Role of Laptop OEMs

Laptop Original Equipment Manufacturers (OEMs) are critical partners in Intel's market strategy. Companies like ASUS, MSI, Lenovo, Dell, Acer, HP, and Razer design, manufacture, and market the final laptop products that house Intel's processors. Their product roadmaps, design choices, and marketing efforts directly influence the success of Intel's chips. Close collaboration between Intel and its OEM partners is essential for product development, optimization, and market penetration. Strategic allocations of new CPUs can be a tool for Intel to strengthen relationships with key partners, ensure optimal product launches, and secure market share in crucial segments. This symbiotic relationship often dictates how new technologies are introduced to the consumer market.

Key Developments: The Core 200HX Plus and Restricted Shipments

The emergence of Intel's Core 200HX Plus series and the accompanying reports of limited initial shipments represent a significant development in the high-performance mobile computing sector. This situation hints at a nuanced strategic rollout, potentially driven by a confluence of manufacturing realities, market positioning, and OEM partnerships.

Introducing the Core 200HX Plus Series

The Core 200HX Plus series is expected to be Intel's latest iteration of its high-performance mobile processors, succeeding the 14th Gen Raptor Lake Refresh HX line. While official specifications are yet to be fully detailed by Intel, industry speculation suggests these chips will continue to be based on the Raptor Lake architecture, albeit with potential minor enhancements. The "Plus" designation, in Intel's recent branding scheme, typically signifies a slight refresh or an optimized version of an existing architecture, often characterized by higher clock speeds, improved power delivery, or minor architectural tweaks to boost performance.

These processors are anticipated to feature Intel's hybrid architecture, combining Performance-cores (P-cores) for demanding tasks and Efficient-cores (E-cores) for background processes and power efficiency. With a likely base power of 55W and higher turbo power limits, the Core 200HX Plus CPUs are poised to deliver exceptional multi-threaded and single-threaded performance, making them ideal for the most demanding gaming titles, video editing, 3D rendering, and scientific simulations on portable platforms. They are also expected to offer robust platform features, including support for DDR5 memory, PCIe Gen 5.0 connectivity for discrete GPUs and NVMe SSDs, and advanced I/O capabilities. The target market remains clear: professional users and enthusiasts who prioritize raw processing power and desktop-class capabilities in a mobile form factor.

The VideoCardz.com Report and Its Implications

The report from VideoCardz.com, a reputable source for hardware news and leaks, states that Intel is limiting the first wave of Core 200HX Plus shipments to "select laptop makers." While the specific number of OEMs or the exact criteria for selection were not detailed, such a report typically suggests a strategic and controlled market entry rather than a widespread launch. The nature of this report, often based on industry leaks or insider information, indicates that this is likely an internal decision by Intel, rather than a forced limitation due to unforeseen circumstances.

"Select laptop makers" typically refers to Tier-1 OEMs – the largest and most influential manufacturers in the PC industry. These include global giants like ASUS, MSI, Lenovo, Dell, Acer, HP, and potentially boutique brands like Razer or Gigabyte, known for their high-performance gaming and workstation offerings. These companies often have long-standing relationships with Intel, significant market reach, and robust product development capabilities. The implication is that only a handful of these top-tier partners will have early access to the Core 200HX Plus processors, allowing them to be among the first to launch new laptop models featuring these chips.

"First shipments" further suggests that this is not a permanent restriction but rather a phased rollout. It implies that wider availability to a broader range of OEMs and system integrators will follow after the initial launch window, once initial market feedback is gathered and production ramps up.

Potential Reasons for the Shipment Limitation

Several strategic and operational factors could underpin Intel's decision to limit the initial shipments of the Core 200HX Plus series:

1. Strategic Partnerships and Market Positioning

Prioritizing key OEM partners allows Intel to strengthen these relationships. By granting exclusive early access, Intel can ensure that its flagship mobile processors are featured in top-tier laptop designs from leading brands. This strategy can lead to:
* Enhanced Co-marketing: Joint marketing campaigns with prominent OEMs can generate significant buzz and market visibility for the new processors and the laptops they power.
* Premium Product Positioning: Launching exclusively with high-end models from reputable brands helps position the Core 200HX Plus as a premium, high-performance solution, justifying its expected price point and reinforcing Intel's leadership in the enthusiast segment.
* Optimized Implementations: Working closely with a few key partners can ensure that the processors are optimally integrated into laptop designs, maximizing performance, thermal management, and overall user experience. This helps avoid potential issues that might arise from rushed or suboptimal implementations by less experienced OEMs.

2. Supply Chain Management and Production Realities

Even for a company of Intel's scale, launching a new high-performance product involves complex supply chain management. Several factors could contribute to initial supply limitations:
* Ramp-Up Phase: New silicon production typically follows a ramp-up curve. Initial yields might be lower, and overall wafer output might not immediately meet peak demand. Limiting shipments allows Intel to manage available inventory effectively during this critical phase.
* Wafer Allocation: Intel's manufacturing facilities produce a variety of chips across different process nodes. Strategic decisions about wafer allocation for the Core 200HX Plus series versus other product lines (e.g., server CPUs, Core Ultra, discrete GPUs) could result in temporary constraints for specific SKUs.
* Packaging and Testing: High-performance chips often require specialized packaging and extensive testing, which can add complexity and time to the manufacturing process. Any bottlenecks in these stages could impact initial supply.
* Unexpected Demand: While Intel conducts market forecasting, actual demand can sometimes exceed initial projections, especially for highly anticipated products. A controlled rollout helps manage this discrepancy.

3. Product Validation and Ecosystem Stability

A phased rollout can also serve as a controlled environment for extensive real-world validation:
* Early Feedback Loop: Deploying the chips with a select group of OEMs allows Intel to gather early feedback on performance, stability, compatibility with various hardware configurations (e.g., different GPUs, memory types, cooling solutions), and software optimizations.
* Driver and Firmware Maturity: New processors often require updated drivers and firmware to ensure optimal performance and compatibility. A limited launch provides an opportunity to refine these critical software components before a broader release, minimizing potential issues for end-users.
* Bug Identification and Resolution: Despite rigorous internal testing, real-world usage across diverse applications and environments can uncover unforeseen bugs or compatibility issues. A controlled launch allows Intel and its partners to address these proactively.

4. Market Segmentation and Exclusivity

Creating an initial period of exclusivity can also be a deliberate market strategy:
* Driving Demand: Scarcity can sometimes drive up demand and perceived value. By limiting initial availability, Intel might aim to create a sense of exclusivity and urgency among consumers and OEMs alike.
* Controlled Narrative: A limited launch allows Intel and its preferred partners to control the narrative around the new product, ensuring that initial reviews and market impressions are positive and consistent with the intended positioning.

In essence, the reported limitation on Core 200HX Plus shipments is likely a multifaceted decision, balancing the imperatives of supply chain management, strategic OEM partnerships, product quality assurance, and market positioning. It reflects a cautious yet strategic approach to introducing a high-performance product into a competitive and rapidly evolving market.

Impact: Who is Affected by the Limited Shipments?

The reported decision by Intel to limit the initial shipments of its Core 200HX Plus processors to select laptop makers sends ripple effects across the entire technology ecosystem. From the largest global manufacturers to the end-consumers, and even to competitors, this strategic move has diverse implications that shape product availability, market dynamics, and competitive strategies.

Impact on Laptop Manufacturers (OEMs)

The most direct impact is felt by the Original Equipment Manufacturers (OEMs) who design and produce the laptops.

Tier-1 OEMs with Early Access: Strategic Advantage

For the "select laptop makers" granted early access, this limitation presents a significant strategic advantage:
* First-to-Market Advantage: These OEMs can be among the first to launch new laptop models featuring Intel's latest high-performance mobile CPUs. This allows them to capture early market share, generate significant media attention, and establish themselves as leaders in innovation.
* Enhanced Brand Perception: Being chosen as a preferred partner by Intel for a flagship product reinforces their brand image as a premium manufacturer with strong industry ties and access to cutting-edge technology.
* Optimized Product Development: Closer collaboration with Intel during the early stages can lead to more optimized laptop designs, better thermal solutions, and potentially exclusive features that leverage the full capabilities of the Core 200HX Plus processors.
* Marketing Leverage: Early access provides a powerful marketing narrative, allowing these OEMs to highlight their exclusive offerings and differentiate themselves from competitors who will have delayed access.
* Stronger Relationship with Intel: This preferential treatment can further solidify their strategic partnership with Intel, potentially leading to future exclusive deals or favorable terms for upcoming product generations. Examples of such OEMs could include ASUS (ROG series), MSI (Titan, Raider series), Lenovo (Legion Pro series), Dell (Alienware), and Acer (Predator Helios series), all known for their high-performance gaming and workstation laptops.

Tier-2 and Smaller OEMs: Disadvantage and Delays

Conversely, laptop manufacturers not included in the initial "select" group face significant challenges:
* Delayed Product Launches: These OEMs will be unable to release new Core 200HX Plus-powered laptops concurrently with their Tier-1 rivals. This delay can span weeks or even months, putting them at a competitive disadvantage.
* Loss of Market Share: The inability to offer the latest technology immediately can result in lost sales, as consumers seeking the newest and most powerful laptops will gravitate towards the available options from Tier-1 brands.
* Competitive Pressure: They will be forced to compete against the early offerings from preferred OEMs, potentially needing to discount existing models or rely on older CPU generations, which can erode profit margins and market perception.
* Strained Relationships: This situation could strain relationships with Intel, leading to questions about fairness or favoritism, especially if the reasons for exclusion are not transparent.
* Impact on Product Roadmaps: Their internal product roadmaps and launch schedules may need to be adjusted, leading to potential R&D inefficiencies and missed market windows. This could affect smaller gaming laptop brands or regional system integrators.

Impact on Consumers

The end-users, the consumers, are ultimately affected by product availability and pricing:

Limited Initial Availability and Higher Prices

Scarcity and Exclusivity: For a period, Core 200HX Plus-powered laptops will be scarce, available only from a few select brands. This exclusivity can make it harder for consumers to find their preferred laptop models or configurations.
* Potential for Price Premiums: Limited supply combined with high demand often leads to higher prices. Consumers eager to get their hands on the latest technology might have to pay a premium for early access models from the select OEMs.
* Reduced Choice: During the initial rollout, consumers will have a narrower selection of brands and models to choose from, limiting their options in terms of design, features, and price points.
* Geographical Disparities: Availability might also vary significantly by region. Some markets might see products sooner or in greater numbers than others, depending on the strategic priorities of Intel and its preferred OEMs.
* Waiting Game: Many consumers might opt to wait for wider availability, hoping for more competitive pricing and a broader range of options. This could lead to delayed purchasing decisions.

Early Adopters vs. Patient Buyers

The situation creates a clear divide between early adopters who prioritize having the latest technology regardless of cost or limited choice, and patient buyers who prefer to wait for market stabilization, more competitive pricing, and a wider array of products.

Impact on Retailers and Channel Partners

Retailers and online vendors also feel the effects: * Inventory Management Challenges: Retailers will need to carefully manage their inventory, as initial stock of Core 200HX Plus laptops will be limited. This could lead to allocation challenges and potential frustration among customers.
* Marketing and Pre-order Management: Marketing efforts will need to clearly communicate the limited availability and potential for pre-order queues. Managing customer expectations regarding shipping dates will be crucial.
* Uneven Sales Distribution: Retailers partnered with the "select" OEMs will likely see a surge in demand for those specific models, while those relying on non-preferred OEMs might experience a lull in sales for new high-performance laptops.

Impact on Competitors (AMD, Qualcomm, Apple)

Intel's competitors could potentially benefit from this situation:

Opportunity for AMD

Market Share Gains: If Intel's supply limitations are significant or prolonged, AMD could seize the opportunity to push its high-performance Ryzen mobile processors (e.g., Ryzen 8000 series) as readily available alternatives. Laptop manufacturers not favored by Intel might turn to AMD to fill their product gaps.
* Highlighting Availability: AMD and its OEM partners could highlight the immediate availability and broader choice of Ryzen-powered laptops, contrasting it with Intel's restricted rollout.
* Competitive Pricing: AMD might strategically price its offerings to be more attractive, especially if Intel's limited supply drives up prices for Core 200HX Plus models.

Advantage for Arm-based Platforms (Qualcomm, Apple)

Increased Visibility: The discussion around Intel's supply issues could indirectly benefit Arm-based platforms like Qualcomm's Snapdragon X Elite. As consumers look for alternatives or question x86 availability, the narrative around power efficiency and integrated AI capabilities of Arm chips could gain traction.
* Diversification for OEMs: Some OEMs might consider diversifying their product lines with Arm-based solutions to mitigate risks associated with single-vendor supply constraints. Apple, with its integrated supply chain for M-series chips, remains largely unaffected by x86 supply issues, reinforcing its ecosystem's independence.

Impact on Intel Itself

While potentially strategic, the decision carries risks for Intel: * Reputation Management: Intel must carefully manage its messaging to avoid alienating non-preferred OEMs or frustrating consumers. Transparency, where possible, regarding the reasons for limitation can help.
* Potential for Backlash: If the supply limitations are perceived as unfair or if they significantly delay market access for many partners, it could lead to resentment within the OEM ecosystem.
* Financial Implications: While early exclusivity can drive premium pricing, prolonged supply constraints could limit overall sales volume and market share gains in the short term, impacting financial performance.
* Supply Chain Scrutiny: The situation puts Intel's supply chain capabilities under the microscope, especially as the company is investing heavily in its IDM 2.0 strategy.
* Competitive Response: Intel must anticipate and respond to any aggressive moves by competitors leveraging the supply situation.

In summary, the reported limitation on Core 200HX Plus shipments is a double-edged sword. While it offers strategic advantages to Intel and its preferred partners, it creates significant challenges and potential disadvantages for a broader segment of the market, including other OEMs, consumers, and indirectly, Intel itself through increased competitive pressure. The duration and severity of these limitations will ultimately determine the long-term impact on the mobile computing landscape.

What Next: Expected Milestones and Future Outlook

The reported initial limitation of Core 200HX Plus shipments sets the stage for a dynamic period in the high-performance mobile computing market. The coming months will be crucial in observing how Intel, its OEM partners, and competitors navigate this situation, leading to several anticipated milestones and long-term implications for the industry.

Official Announcements and Product Launches

The immediate next steps will revolve around official communications and product releases:
* Intel's Confirmation or Clarification: While the report is from a reputable source, Intel itself has not officially confirmed the shipment limitations. An official statement, either acknowledging or clarifying the situation, could provide more transparency regarding its strategy and expected timelines for wider availability. Such statements are often delivered during investor calls, technology conferences, or official product launch events.
* OEM Product Launches: The "select laptop makers" are expected to be the first to announce and launch their new laptops featuring the Core 200HX Plus processors. These announcements will likely occur in early to mid-2024, aligning with traditional refresh cycles for high-performance gaming and workstation laptops. Key events like Computex or individual company launch events could serve as platforms for these reveals. These launches will provide the first concrete details about laptop models, configurations, pricing, and specific availability windows.
* Benchmarking and Reviews: Following the initial product launches, independent reviews and benchmarks will emerge, providing crucial insights into the real-world performance of the Core 200HX Plus processors and the laptops housing them. These reviews will validate Intel's performance claims and compare the new chips against their predecessors and AMD's competing offerings.

Wider Availability Projections

The initial limited rollout is unlikely to be permanent. The industry will be closely watching for signs of broader availability:
* Phased Expansion: It is highly probable that Intel will gradually expand shipments to a wider array of OEMs and system integrators in subsequent phases. This expansion could begin several weeks to a few months after the initial launch, depending on production ramp-up, market demand, and strategic decisions.
* Increased Model Diversity: As more OEMs gain access, consumers can expect a greater diversity of laptop models, designs, and price points featuring the Core 200HX Plus. This will increase competition and potentially lead to more attractive deals.
* Geographical Rollout: The initial rollout might prioritize specific key markets (e.g., North America, Western Europe, major Asian markets). Subsequent phases would likely expand availability to other regions globally.

Market Response and Analyst Predictions

The market's reaction to the Core 200HX Plus and its availability will be closely scrutinized:
* Sales Performance: Analysts will track initial sales figures for laptops with the new processors to gauge consumer demand and the effectiveness of Intel's launch strategy.
* Competitive Dynamics: The market will observe how AMD responds with its own mobile processor offerings, particularly in terms of pricing, availability, and performance comparisons. Any significant market share shifts will be closely analyzed.
* Pricing Trends: The initial premium pricing for limited models is expected to stabilize or decrease as supply increases and competition intensifies. Analysts will forecast these pricing trends.
* Long-term Market Share: The success of the Core 200HX Plus, combined with Intel's broader mobile strategy, will influence its overall market share in the mobile CPU segment against AMD and the growing Arm challenge.

Future Intel Mobile CPU Roadmaps

Beyond the Core 200HX Plus, Intel's long-term mobile CPU roadmap remains a critical area of interest:
* Arrow Lake and Lunar Lake: Intel has already outlined its next-generation architectures, Arrow Lake and Lunar Lake, which are expected to succeed Meteor Lake (Core Ultra) and potentially the Raptor Lake-based Core series. Arrow Lake is anticipated to bring further architectural advancements and process node improvements (likely Intel 20A or Intel 18A), while Lunar Lake is designed with extreme power efficiency for thin-and-light form factors.
* Nova Lake and Beyond: Looking even further ahead, Intel's "Nova Lake" architecture and subsequent generations will continue to push the boundaries of performance, efficiency, and integrated features, including advancements in AI acceleration and connectivity.
* Continued HX Series Evolution: It is highly probable that Intel will continue to offer an HX series for future generations, maintaining its focus on the enthusiast and professional mobile workstation segments, adapting new architectures to this high-power envelope.

Evolution of the Competitive Landscape

The competitive environment in mobile computing is constantly evolving: * AMD's Continued Innovation: AMD is expected to continue its aggressive innovation in mobile CPUs, leveraging its Zen architecture and integrated RDNA graphics to challenge Intel across all segments.
* Qualcomm's Arm Push: Qualcomm's Snapdragon X Elite and future Arm-based processors for Windows will become increasingly significant, especially in the thin-and-light segment and potentially extending into performance laptops, offering a new dimension of competition focused on power efficiency and AI.
* Apple Silicon's Influence: Apple's continued success with its M-series chips will keep pressure on both Intel and AMD to deliver compelling performance-per-watt and integrated experiences, even if they operate in a closed ecosystem.
* AI Integration: The increasing importance of AI in personal computing will drive processor development, with integrated NPUs becoming a standard feature. While the Core 200HX Plus might not heavily feature an NPU, future HX series chips will likely incorporate advanced AI acceleration.

Long-Term Implications for Intel’s Market Strategy

Intel's decision to limit initial Core 200HX Plus shipments has several long-term implications for its market strategy:
* Refinement of IDM 2.0: The experience with the Core 200HX Plus launch will provide valuable insights into the efficiency and responsiveness of Intel's IDM 2.0 manufacturing strategy, informing future production planning and resource allocation.
* Strategic OEM Relationships: This controlled rollout reinforces the importance of strategic OEM partnerships. Intel may continue to use preferential access as a tool to cultivate strong relationships with key players, ensuring their commitment to Intel platforms.
* Agility in a Dynamic Market: The ability to strategically manage product rollouts demonstrates Intel's agility in responding to market conditions, whether they are supply-driven, demand-driven, or strategically motivated.
* Maintaining Leadership in High-End: By carefully managing the launch of its flagship mobile processors, Intel aims